Vision Strategy Goals
I am exposed to these words all the time at work and in my reading.
They seem to be very familiar words, that can mean all sorts of different things in all different contexts.
So I thought I should think a little on what these words mean to me.
Vision is a description of the world as it should be as distinct from how it is.
Strategy is the a description of the lever(s) to pull that will make reality become the vision.
Goals are the things to do to build and pull the lever(s).
This is my framework. Anytime I come across any of these words, I'm going to test them against this framework and see if they fit.If they don't, either my framework is wrong or the words are being not being used correctly.